Glamazigh at the Forum du Monde Arabo-Amazigh — Edition 3

Glamazigh exhibited at the 3rd edition of the Forum du Monde Arabo-Amazigh, on 30 & 31 May 2026 at the Beffroi de Montrouge in Paris. And those two days were far more than a trade fair — they were a human experience, deep and unforgettable.

This year's theme — "Tisser nos destins" (Weaving our destinies) — felt personal. Glamazigh is a brand born from heritage: from Figuig, an Amazigh town in eastern Morocco, the birthplace of our roots and the source of everything we make. Being present in that space, surrounded by our community, felt like bringing something essential back to the surface. From the very first hours, the Beffroi came alive — warm, purposeful, full of people seeking meaning as much as beauty. And our bijoux amazighs, handcrafted by artisans in Morocco, found eyes that truly understood them.

A Banner That Spoke Before We Did

Our visual identity was designed to tell a story before a single word was said. But it was the banner that said it loudest.

It was created by Hanane, our graphic designer, an artist whose work carries rare soul. Hanane drew every Amazigh motif by hand during her travels across Morocco. Each mark is a memory, a landscape, a breath of the land. Visitors would stop in front of it, drawn to something they perhaps couldn't name — but recognised immediately. That is the power of authentic artisanat amazigh.

Our collaboration with Shaima Abbassi, henna artist, added a sensory, living dimension to our presence. Together we created a space where body art and Amazigh jewellery met naturally — a space that breathed culture without performing it.

The response to our pieces was extraordinary. But what stays with us most is the quality of the conversations. Deep exchanges about Amazigh identity, about transmission, about what it means to wear a piece of jewellery not as a souvenir but as an act of cultural pride. Influencers from our community stopped by, listened, shared. Sister brands extended their hands. And then there was the moment we will not forget — crossing paths with people from Figuig. Our Figuig. Finding each other in a hall in Montrouge, surrounded by Amazigh patterns and shared memory, was a kind of homecoming that moved us deeply.

Thank You

Events like this are built by people who believe in them.

We want to thank Soria, Karim and Rajaa — the organisers — for their vision and their commitment to creating a space where Arabo-Amazigh diasporas can be seen, recognised and empowered. What you have built matters enormously.

A very special thank you to Boukari and Aude from the staff team, who went out of their way throughout both days to make our experience smooth, warm and supported. You made a real difference — and we noticed.

And to the Directeur Général of the Beffroi de Montrouge: thank you for far more than an institutional welcome. From the very first moment, his kindness, his warmth and his genuine availability created an atmosphere of trust and ease. He was present, engaged, and truly human in his approach — and that contributed to the success of these two days in ways that cannot be overstated.

Three editions in, the Forum du Monde Arabo-Amazigh has become something rare: a space where diaspora communities don't just gather — they build. For Glamazigh, being there as an exhibitor is a statement that Amazigh jewellery and artisanat amazigh belong at the centre of contemporary culture, not its margins. If you'd like to explore our collection — each piece handcrafted in Morocco, rooted in Figuig — visit glamazigh.com.

Bold by Nature. Worn with pride.